MONTREAL’S PHOTOGRAPHY INDUSTRY IS DIVERSE, MUCH LIKE THE BILINGUAL
CITY ITSELF ;ITS OFFICIAL LANGUAGE
IS FRENCH;, WHICH HAS A POPULA;
TION OF 1. 6 MILLION PEOPLE.
LINDA ST;CYR, STUDIO MANAGER AT
STUDIO GRIFFIN TOWN, SAYS OF THEIR
CLIENTELE: “WE HAVE FASHION, COR;
PORATE, FOOD, ADVERTISING, EDITO;
RIAL, CELEBRITY SHOOTS AND MORE."
MONTREAL'S EUROPEAN;LIKE AT;
MOSPHERE AND ARCHITECTURE,
AN APPEALING MIX OF CLASSIC
AND MODERN STYLES, ARE HIGHLY
SOUGHT;AFTER BY PHOTOGRA;
PHERS, SHE ADDS.
THE HEART OF THE PHOTOGRAPHY
WORLD IS GRIFFINTOWN, AN AREA
JUST SOUTHWEST OF DOWNTOWN.
THIS NEIGHBORHOOD IS IN THE MIDST
OF A REVITALIZATION EFFORT BY THE
CITY, WHICH IS ADDING PARKS, BIKE
PATHS AND CONDOS, WHILE AT THE
SAME TIME PRESERVING BUILDINGS
OF HISTORICAL SIGNIFICANCE.
S1 GROUP ; TORONTO
S1 Group - Toronto currently o;ers equipment and van packages, though it has a
studio project beginning at the end of the
“We have vans with full load-outs and
packages with video, photo and digital
capture service,” says president and general manager Craig Samuel, who has run
S1 for 18 years.
Most business comes from camera,
lighting, grip, electrical and production
equipment. “We’re just more lateral, more
spread out, than other services,” Samuel
says. The rental house is a port of call for
NBC and Fox when they’re shooting in
Samuel spends a lot of time at trade
shows and introduces products, he says,
“that no one else does.” He also spends a
lot of time visiting studios and rental houses in other big cities to find out what’s
going on. “To be on top of the game you
have to be in touch; you can’t live in just
one city,” he says.
ABOVE ;FROM TOP TO BOT TOM;:
S1 S TUDIOS' EQUIPMEN T REN TAL
VAN; A SNAPSHOT OF S1 S TU;
DIOS' EQUIPMEN T REN TALS
BELOW: S TUDIO GRIFFIN TOWN'S
KI TCHEN AREA.
In 2010, advertising photographer Luc Robitaille and his studio
manager, Linda St-Cyr, opened up their space to other photographers after more than two decades of using it as a private
Located in the dynamic and ever-growing Gri;ntown district, Studio Gri;ntown attracts clients—mostly in the fashion
industry—from Canada and the United States.
Business is doing well, in part, St-Cyr says, due to changing
needs in the photography industry. More photographers are
coming to rely on studios and rental houses, instead of investing in their own space or equipment. Their business is nearly
evenly split between space and equipment rental.
Studio Gri;ntown features 3,000 square feet of space, including a 24-foot-wide cyclorama and a flat wall. It includes a
full set of high-end computer equipment, cameras and lighting
systems, which means, according to St-Cyr, “that photographers can easily make last-minute changes or additions.”