TURNING THE PERSONAL
Shaniqwa Jarvis’ case study for
monetizing personal work.
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As a busy photographer, it can often feel
impossible to find time for personal projects.
But sometimes, personal projects have a
direct payo; when they lead to commercial
assignments. Monetizing personal work is
photographer Shaniqwa Jarvis’ expertise, from
marketing to budgeting and funding.
In one case, The Standard Hotel group
approached Jarvis with a unique o;er: they
wanted to hang her personal project, “This
Charming Man,” in their Hollywood location.
Ri;ng o; their enthusiasm for her
series—portraits of young men in New
York City, London and Los Angeles—and
the hotel’s aesthetic, she conceived
of a new portrait project. In the series,
creatives who often spend time on the
road surround themselves with personal
items that inspire creativity while staying
in a hotel.
“Whether you consciously direct it or not,
The Standard loved the shoot so much that
the place where you live is a mirror of the
person you are,” Jarvis explains. “The things
you surround yourself with say everything
Jarvis says in order to keep the feel of the
images similar to the series that originally
caught the attention of the client, she casted it
in the same way, used natural light and made
spaces in and outside of residences key. ;
they purchased the images for permanent
display in the hotel. •
TETHER FOR SUCCESS
Tips for tethered shooting • ;; ;;;; ;;;;;;;;
Tethered shooting o;ers a host of benefits for photographers—from
larger previews to a streamlined workflow and more. When you’re ready
to get tied down, here’s some tips to make the most of your experience.
SEMINAR: FROM PERSONAL TO
COMMERCIAL: A GUIDE TO MAKING
DATE/ TIME: FRIDAY, OCTOBER 27,
4: 30;6: 30 PM
• A wired connection is best. You’ll get the
fastest, most reliable results with a physical
tether. Consider investing in solution,
like the Tether Tools JerkStopper, to
lock your USB cable into your camera
body and laptop to prevent accidental
• But wireless can work, too. If
you can’t realistically run wires
you can opt to create a wireless
tether. Some camera makers, like
Nikon and Canon, o;er wireless
transmitters that can beam files
from their camera to a computer.
Third-party accessories, like the
Tether Tools Case Air, can also
move images over the air.
• Throw some shade. While previewing images on a large laptop screen is vastly
superior to squinting into a 3-inch display, that larger screen real estate is going to
reflect a lot of sunlight and be tough to view outdoors. An inexpensive sun shade is a
must when on location.
• Power up. When shooting tethered,
you’ll be running down the battery
of your laptop and your camera. If
you’re indoors, accessories like the
Tether Tools Case Relay system let
you swap out your camera’s battery
for an AC-connected adapter that
supplies a steady stream of power
to your camera. If you’re on the road,
connecting an accessory battery
pack to your laptop or camera will
prolong your shooting life.
BOOTH: TETHER TOOLS ;#473;