Lori Patrick on turning
headshots into a business.
by lindsay comstock
When Lori Patrick came to photography,
it was first as a photojournalist, covering
entertainment for a local paper. Working
in that sector, it was natural that her
subjects—musicians, dancers and actors—
also inquired about portraits. So she took
her business in this direction, beginning
with offering on-location portraits, then
moving into a full-service studio.
To start a headshot business, one does
not need to live in a major metropolitan
area, she says. Because of social media,
every individual and every business needs
to be represented through a great portrait.
Her advice for opening a portrait studio:
learn basic photographic technique,
make a sample portfolio and a website,
then engage potential clients in their
PHOTO WALK: LEARNING HEADSHOTS
IN FRONT AND BEHIND THE CAMERA
DATE/ TIME: FRIDAY, OCTOBER 27,
SPONSORED BY FINAO
PHOTO WALK: ACROSS THE RIVER: PORTRAITS AGAINST
DATE/TIME: FRIDAY, OCTOBER 27, 4:15–6:00 PM
SPONSORED BY SONY
Katrin Eismann preps you to go with the flow.
by lindsay comstock
• Connect. “This might seem intimidating at first, but you have to
remember it’s natural for people to want to make connections
with one another,” Eismann says. “It’s important to connect
rather than take a photo from afar with a telephoto lens.”
• Respect. “Always ask permission to take someone’s picture.
You can ask with eye contact, a gesture, or a smile.”
• Interact. “Show vulnerability, and in turn, your subject will feel
more at ease,” Eismann advises. “Try to get to know him or her
a little bit. Most people are actually pretty open. I always offer
my business card and ask those I photograph to send me an
email to receive low-res digital files in return.”
Author, teacher and Photoshop expert Katrin Eismann says portrait
photography is “part craft, part confidence and part making
connections.” But any successful portraitist must practice. “You can’t
just talk about making photos, you have to photograph daily,” she says.
Photo Lori Patrick