Kody and Kyler McCormick help you prepare for
your next adventure. • by mindy charski
Kyler and Kody McCormick have made a brand out of The Outbound
Life, which mixes inspirational storytelling and content creation with social
media marketing and influencing. Their portfolio includes Southwest
Airlines, DJI and Kessler—brands that emphasize the spirit of adventure.
The brothers, who have also spoken for TEDx, will provide insight on
working in travel destinations with major clients, and will bring special
guests to weigh in. But we also asked the McCormicks, as filmmakers,
what they carry while out on adventures.
Like lightning and bears, heavy packs are best avoided in the great
outdoors, so the two put a lot of thought into what they bring on shoots.
SEMINAR: THE CONTENT CREATOR’S GUIDE TO
WORKING WITH TOP BRANDS AND DESTINATIONS
DATE/ TIME: THURSDAY, OCTOBER 26, 2:00-4:00 PM
SEMINAR: GROWING YOUR SOCIAL MEDIA
FOLLOWING WITHIN THE NEW STATE OF
DATE/TIME: SATURDAY, OC TOBER 28, 2:00–4:00 PM
As the founder of DS Projects, a creative agency that focuses
on artist management and brand partnerships in the age of
social media, Dylan Hattem knows something about building a
Hattem likes how social media has provided opportunities
even for amateur photographers without a background in
photography. But in order to be successful, any photographer
must create unique, compelling content that also feels authentic
to the viewer.
Take Ryan Parrilla, who has 96,000 followers on Instagram,
as an example of a social media success story. Although Parrilla
doesn’t have the largest following in the industry, his followers
are loyal. “His fans don't just follow him for his photos, they are
interested in new opportunities that come his way,” says Hattem.
“When an opportunity like getting featured in an ad campaign for
THE IMPORTANCE OF ONLINE PRESENCE
Canon materializes, he can take that success and share it with
Most importantly, Hattem argues, building an audience
on social media requires collaboration. “[Social media] has
developed into a supportive community of people from across
the world who love sharing ideas, finding new inspiration
and getting immediate feedback on their work.” A successful
photographer must capitalize on this.
Dylan Hattem on growing your social media
following. • by brienne walsh
“Weight is a big consideration in everything we do,” says Kody.
“Lighter is better, and if you ask the question, ‘Do I need this or not,’ the
answer is most likely ‘no.’”
They often use a DSLR or mirrorless camera to capture stills and
motion. “Just because it’s a small body doesn’t mean the quality is going
to suffer,” Kyler says.
When the duo can only bring one lens, they opt for a 16-35mm, but
when space allows, they pack a 24-70mm and 70-200mm. Carbon fiber
is their choice over aluminum for gear like tripods, and the computer and
portable hard drives they bring are light.
And don’t forget extra batteries, as well as a small headlamp, which
can be used to quickly bring more light into the scene.
“Make sure the things you’re bringing are targeted and have a specific
purpose,” Kyler says.
That sentiment works for your social media strategy, too.