For many professional
photographers, the business
side of the business is no joyful
journey. • ;; ;;;;; ;;;;;;;
Sports, advertising and entertainment
photographer Monte Isom finds that
succeeding on the business end often comes
down to working in a way that reassures
clients they’re making a smart hiring decision.
Take, for example, presenting your images.
Consistency in your portfolio is key, he says.
“If someone is looking at your presentation
of work, and it’s all over the place, they don’t
know what they’re going to get [for their job],
and that is enough to unsettle them,” the New
York-based shooter says.
Submitting a strong, well-researched
estimate is important, too. Price the job too low
and you could make buyers nervous. “When a
bid comes in drastically lower than everyone
else’s, it actually counts against you because
[buyers] say, ‘ We don’t think this person knows
what it takes to do this job,’” Isom explains.
Likewise, speaking up during the conference
calls that are part of the hiring process is
essential as well. Asking smart questions is a
way to show you are thinking things through,
he says, which can instill confidence in buyers.
Workshops, seminars and online
tutorials like those from Fstoppers and
RGG EDU can help you gain important
business skills for jobs of all sizes. “When
you’re talking about bigger clients and
bigger budgets, sometimes there’s more
vetting at the beginning, but really it is the
exact same thing,” Isom says. “That big job
to a big client is just as important as a job
to a small client.”
MASTER CLASS: TALENT ONLY
GETS YOU SO FAR: LEARNING THE
BUSINESS OF PHOTOGRAPHY
DATE/ TIME: THURSDAY, OCTOBER 26,
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Photo © Monte Isom