or Twitter or Facebook. There’s a
Sam Trotter. They’re all incredibly
big push for video on Facebook,
talented. I’m really proud of the
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© ROLLING S TONE LLC. ALL RIGH TS RESERVED. USED BY PERMISSION
and that’s something we’re all
work my colleague Rochelle
trying to do.
Morton did to schedule things.
What’s really great is
photographers who think of ideas
PDN: Are you looking for new
for how to promote a story in a
talent, or do you rely on a stable
new way or how to do something
different that would extend the
A.F.: I’m always looking for new
story on social media. Whether
photographers and new work. I
that’s a short video clip or an
always try to put aside one hour
animation, that could be very useful.
per day to see who’s doing what,
We hire photographers for their
to look for new photographers,
creativity so we want their opinion.
any new styles, because I think
that’s the only way you can
PDN: Are there any recent projects
continue to grow creatively.
you’re particularly proud of?
A.F.: We recently launched a
PDN: Where do you look?
digital-only package of our 25
A.F.: Feature Shoot, PDN, The
the correspondent on three of
PDN: You’re on a PhotoPlus Expo
under 25 list, which focuses on
New York Times, TIME. There
those. We have a producer and
panel called “What Photo Editors
emerging musicians, actors and
are a few blogs, too. Of course
a director of video who puts
Want Now.” What do you want
activists under the age of 25. That
Instagram is really big. That’s a
together the logistics side of it. We
from photographers “now”?
was almost all commissioned
great way to see photographers
also hire a photographer who will
A.F.: Besides great work, I think
photography. We were able to
and their work. I use it as a tool
follow us throughout the day and
we want people who can think
do 23 photo shoots in the span of
to find out where photographers
they’ll tell the same story as the
in a social sense. That’s big now:
three months all over the country.
are by looking at their last post
video but through a photo essay.
Someone who thinks about
We worked with Brian Guido,
they geotagged. That sounds a
how their work can translate to
Koury Angelo, Amy Lombard, Greg
PDN: Are you looking for
something different on Instagram
Kahn, Benjamin Rasmussen and
photographers who can do
PDN: You’ve worked a lot in
video, or do you prefer to have
celebrity journalism. Do you have
stills and video handled by
any thoughts on what makes a
OPPOSI TE: Koury Angelo photographed Cage the Elephant at Lollapalooza for a
good celebrity photographer?
A.F.: I think it’s a great asset for
day-in-the-life feature about the event. “It was a way to bring our followers into
A.F.: Being personable with the
any photographer to know how
the middle of things,” says Fakhr. ABOVE: For 25 Under 25, a feature on rising
talent. A publicist may not be into
to do video, especially to know
stars, Brian Guido photographed actor Ashton Sanders. BELOW: Devin Yalkin
an idea before the shoot, but if
how to do video well. We’re
photographed anti-Trump protests in Washington D.C. during the Inauguration.
the photographer connects with
always looking for photographers
who can do both. For our festival
coverage, we are usually only
able to get one photographer
approved by the festival, so to
have someone who can do video
at the same time is great. Then
we know we’re covered in terms
of live performance images on
the still side, and they can also
capture short videos. At these
festivals we’re focused on trying
to do a few more Instagram
Stories to bring our viewers into
the festival and give them the
Rolling Stone point of view.
We collaborated with [the
band] Cage the Elephant, who
allowed us to do a day-in-the-life
experience at Lollapalooza. We
used still photos and video clips
as well in our Instagram Stories.
It was a way to bring our followers
into the middle of things, letting
them see Cage the Elephant
getting ready to go on stage.
PHOTO BY DEVIN YALKIN. COURTESY OF ROLLINGSTONE.COM. © ROLLING STONE LLC. ALL RIGHTS RESERVED. USED BY PERMISSION
the celebrity and brings up an
idea naturally and the celebrity
says, “Great idea,” that’s a way to
get in an extra setup.
Looking calm even if you’re
going crazy is key. On some
celebrity shoots, you can have
30 or 40 people in the room
including their people and
movie studio reps watching you
work. It’s good to show you’re in
control. It’ll put the talent and
everyone else at ease. You’ll get
better work out of it.
PDN: What do you wish
photographers or photographer/
directors understood better
about your needs?
A.F.: I think my biggest complaint
is when it comes to pitching.
Understand the brand you’re
pitching to. I get a pitch sometimes
that’s blatantly not a fit for the
brand. I think sometimes that