Making Videos Clients Will Love
With Budgets You Don’t
More and more clients are looking for talent
who can deliver both still photos and video.
Several speakers at PhotoPlus Expo this
year are ready to offer advice on how to
improve your video storytelling. PDN spoke to
photographers who are delivering both stills
and video assets to commercial clients to find
out: How can they price a job to ensure they’ll
deliver quality work without ending in the red?
“I tell them, If you want A-level production,
here’s what you’re going to need. I hold
the integrity of pricing,” says photographer
Jim Hughes. Once he gets a sense of the shoot,
he tries to narrow down the biggest expense:
the crew. Working on a tight budget means he
often has to wear multiple hats, but if he thinks
the budget is entirely insufficient, he’ll walk
away—a better solution that tarnishing his
reputation if the project fails, he says.
Other photographers PDN interviewed,
including Jesse Scolaro and Stephanie
Rausser, say that when a shoot involves
motion, there are a few key people they’ll
insist the client include. Whether that crew
member is a digital tech or a DP depends on
how they work. Subscribers can learn the
strategies these director/photographers use
to deliver quality work on tight budgets by
reading the full article on PDNonline.
Once again this year, the conference at
PhotoPlus Expo will feature experienced
photographers and filmmakers sharing their
advice on a variety of topics, from creative
lighting techniques to marketing to filmmaking
and more. Whether you’re an emerging
photographer building your network or an
established shooter looking for some wisdom or
inspiration, there’s no shortage of seminars that
can satisfy your curiosity. The roster of speakers
at PhotoPlus features many of the experts PDN
has interviewed and learned from in recent
years. The excerpts below touch upon some of
the most popular conference topics, and revisit
the interviews we’ve done with PhotoPlus
speakers. Subscribers can go online to read the
full articles. Photographers who want a chance
to learn from the speakers in-person can sign
up for PhotoPlus Expo at photoplusexpo.com.
INSPIRATION AND ADVICE
FROM PHOTOPLUS SPEAKERS
ABOVE: For a recent assignment for The Atlantic, Andrew Hetherington photographed Alec Baldwin. When
shooting celebrity portraits, Hetherington advises being as prepared as possible. “If they say you’re going to get
ten minutes, it’s most likely going to be five minutes,” he says.
The full schedule of PhotoPlus Expo conference speakers can be viewed online on the “Conference” page
of photoplusexpo.com or by using the Conference Guide that can be found as an insert after page 28.