FACE IT: For photographers, motion is
a chic way to push images beyond the
static—today there’s infinite potential for
video marketing on social media. But not
every photographer has the bandwidth
or the expertise to produce unique video
marketing content and still shine behind
the lens, especially when you’re wanted
on assignment around the world.
New York City-based fashion photographer Lara Jade knows the hustle. She
often travels internationally for editorial
and advertising work, speaking engagements and workshops. And while marketing is essential to her business, she has
many other important things to consider,
like the production for her latest commissions with AirFrance, Harper Collins or Elle
Animoto proves that a little effort goes
a long way in video marketing. The new
Marketing Video Builder is a platform that
makes building and sharing new video
content intuitive. With various customiz-
able Storyboards, a text editor for over-
laying words and more than 2,000 com-
mercially licensed songs, a photographer
doesn’t have to be a videographer to pro-
duce enticing motion content.
In just a few clicks, Jade was able to use
the platform to create a video with existing images from her portfolio, share it as
an ad on Facebook and engage with more
new and existing followers than she had
previously on her page—earning more
than eight times the page views she had
the previous week. Apply this empirical
success to the probability of getting work
in front of at least a few potential clients—
and maybe Jade’s dream assignment is
that much closer to becoming realized.
Visit animoto.com/pdn and use promo
code PDN20 for an exclusive 20% discount
off Animoto Professional.
Top: A portrait of Lara Jade.
Above: The user-friendly interface of Animoto’s
Marketing Video Builder platform.