of Their Traffic from
many pho Tographers
receive more Than
your si Te is
are now getting
more than half
of their traffic
devices, so you can no longer
risk alienating those visitors
by forcing them to pinch and
zoom on an outdated site. And
let’s not even talk about Flash.
Having a responsive website
is standard practice these days,
with all the site content and
images adapting to any screen
size, leading to a good user
experience. Google will reward
that with a “mobile-friendly”
label in search results.
merge mul Tiple si Tes
in To one (wi Th excep Tions)
If you have multiple specialties spread out over separate
websites, you’re probably finding it difficult to manage
them all and to focus your marketing and SEO efforts.
A good solution is to try to keep everything under the
same roof, especially if they’re closely related niches.
Ideally, use a single domain with all your various
sections in sub-folders (not sub-domains). That simplifies your
SEO work, and makes everything easier to build and manage.
But it’s a compromise that you need to accept. Sometimes,
trying to promote divergent styles of photography (with
completely different target customers) might only confuse
visitors and “dilute” the SEO signals.
With more than 200 signals said to affect search engine
rankings, photographers have always considered SEO
an overly technical task. But this isn’t true anymore.
Google’s algorithms have matured a lot in recent years,
and while some on-site SEO aspects are still technical,
modern SEO has become synonymous with creating a
great user experience for your website’s visitors.
Let’s explore some ways to make your SEO job
simpler and more effective. — alex vi Ta
10 Tac Tics
To ge T your
by The righT
Alex Vita is a web designer and developer specializing in photography
websites, which he has built for more than 250 photographers. Here, he
outlines the core search engine optimization (SEO) ideas that photographers
should be aware of now. His biggest piece of advice for getting your website
seen these days: Worry less about search engines, and more about the
experience users have when they visit your website.
To see more information about managing your photo business,