towards the lower left corner of the frame.
The “strong directional light was added
to incorporate the feeling of the sun which
would be present in other areas of the
campaign,” she says.
She also used four Profotos, placed at different
points around the edge of the frame. Some
created shadows near the balls; others
provided fill. “I didn’t want it to appear
too hollow where her face is turned away,
but I didn’t want it to be too even.”
To photograph a model on a sailboat,
Knopf shot from a small power boat.
“We were doing passes around the boat in
big circles, as this sailboat was tacking at
the same time,” she says. She communicated
with the model, the captain and the crew
via walkie-talkie. When the sun was behind
the sailboat, she noticed the light shining
through the waves by the sailboat’s bow.
“I found that I liked the water more
when it was backlit,” she says. However,
the sunlight filtered through the sails
was also backlighting the model, so she
To light the model, she used a Profoto
strobe with diffusion that was set up on
her chase boat, then directed towards the
sailboat. “A directional light was added to
cover distance and to give us some details that
were subtle, but not hyper real,” she says.
Knopf shot all her images for the Missoni
Baia project with a Canon 5D Mark IV.
“I used a range of lenses. 85, 24-70, 70-200,
300mm,” she says. While shooting on the
boat, she also used a teleconverter to increase
her focal length and a monopod to help
steady the camera.
Knopf and Kaplan had conferred on set about
the look they wanted, including where they
wanted to add softness or color. Knopf has
her own retouching company, Camera Works
Inc., and likes to sit with the retouchers as
they work. “It would be easier to hand it off
to someone but I’m opinionated about it, and
don’t like anything to look too fake.”
Knopf’s images ran in collateral pieces
and advertising, on the development’s
website, and in a hardcover book that And
Partners produced to show the Missoni Baia
property and Missoni housewares to buyers.
The campaign won a Graphis Gold Medal
for Advertising in 2017.
IN TERVIEW BY HOLLY S TUART HUGHES
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