Web-based Video Collaboration
Wipster ( wipster.io) promises a way around those troubles. As
Wipster’s CEO Rollo Wenlock explains, “There’s a clear gap in the toolset
for professional video producers, teammates and clients to collaborate
together during the creation process. Traditionally, the video review and
approval process has been inaccurate and inefficient, creating unhappy
clients, misguided video, and freelancers with dwindling client bases.”
With drag-and-drop uploading, pro-level encoding, the capability
to add feedback notes directly on top of the footage, automated to-
do lists from those notes, client notification when a new version is
uploaded and an archive of all older versions, Wipster has a robust
feature set. “From day one we’ve aimed for absolute simplicity
within the app. We believe in the mantra ‘do less, better.’ One feature
that has remained very simple but which has incredible power is the
‘point and click’ commenting. When watching an edit, you simply
click anywhere on the image, on any frame, to provide feedback.
This is automatically sent to everyone else on the version review,” to
which they can reply with agreement or disagreement, says Wenlock.
While video has been Wipster’s initial focus, the goal going forward
is to be a medium for sharing and collaborating on any form of
creative content, from audio to images to design.
Used by companies as global as NBC Universal and as tech-savvy
as Evernote, Wipster still has much to offer the individual working
professional. Accounts are free for basic users, and start at $25/month
for more upload time and larger teams.
What if, instead of just sharing video, your team could actually edit
your production remotely from anywhere there was a high-speed
Internet connection? WeVideo ( www.wevideo.com) offers cloud-based
video editing and takes the concept of remote creative collaboration to
a whole new level.
After video clips are uploaded to WeVideo—either directly or
imported from other online storage sites—they become available
to all team members. Your team can edit each other’s videos from
different locations and devices. There is even an option to allow
comments by colleagues or clients outside the team. Three different
display options (Storyboard, Timeline Simple and Timeline
Advanced) help tailor the editing interface for beginners, experts and
everyone in-between. The editor itself is not so robust—think more
iMovie than Final Cut Pro. Still, WeVideo has been adding features
at a rapid pace. A recent update saw the addition of animation
capabilities for moving titles and the Ken Burns photo-effect. Green
Screen and Picture-in-Picture options are two more examples of
WeVideo’s more advanced editing functionality.
Perhaps most fascinating of all is the fact that WeVideo offers iOS
and Android apps that allow for basic storyboard-based editing. Not
only has WeVideo eliminated the need for teams to be chained to
powerful desktop computers, but they’ve started down the path of
eliminating computers completely. Your production team could, in
theory, exist anywhere and use almost any device.
With a claimed 2 million monthly users, WeVideo has seen rapid
interest and adoption by everyone from NBC Universal to individual
working creative pros. The most basic account option is free and paid
plans with more storage, export time, and features start at $4/month.
While Movidiam, WeVideo, and Wipster are three sites worth trying
out, they are far from your only options. Looking for a social site
with an indie-film feel? Team ProCreate ( teamprocreate.com) may
fit the bill. The site gives creatives a chance to promote their work as
well as advertise or respond to job and collaboration opportunities.
Monthly mixers add a touch of old school networking for those in
the Los Angeles area.
Feedbac ( www.getfeedbac.com), just out of beta, offers feedback/
review collaboration capabilities with unlimited projects and
contributors. Pricing is based solely on storage space needed.
Unlike many of the companies in this space, MediaSilo (www.
mediasilo.com) has been around for a while. Although it’s a more
costly option, it has also been trusted by professionals for years and
has features—such as Adobe Premiere integration and an available
API—not offered by other sites. Even large companies see the
importance of these offerings. Sony is behind Ci ( www.sonymcs.
com), a very slick-looking media asset review, management and
archiving system. While Ci doesn’t offer cloud editing like WeVideo,
we wouldn’t be surprised to see a company like Sony make a move in
If you’ve been doing your client feedback and collaboration the
same way you did ten years ago, it might be time to make a move to
something more accurate, secure, and easy to use. These sites can’t
promise that a client will love your work, but they will give you a far
better shot at having their feelings clearly communicated.
TOP: The Internet is nothing if not an engine for self-promotion and Team
ProCreate gives creatives a chance to show their work to potential clients.
BOT TOM: Feedbac just emerged from beta to give video makers access to online
feedback and collaboration tools.