“With photographers starting out, I don’t
think a professional website tells me
much. I can often get a better sense of
how a photographer thinks by scrolling
through her mass of Instagram posts,”
says Keegin, who adds that Instagram
is “currently the only way I spot new
photographers” and “a great way to
stay up to date on photographers’
projects and new work.” Among the
photographers she has found through
Instagram are Tyler Mitchell, Renell
Medrano, Maya Fuhr, Elizabeth Wirija
and Campbell Addy.
“Post images you love. Don’t overthink it.
If it excites you, it will find an audience,”
she says. Her other piece of advice:
“No dumb filters.”
When PDN asked photo editors how Instagram helps
them discover photographers, many mentioned the
phrase “rabbit hole”: Browsing posts by a photographer
leads them to the photographers they follow and to
the photographers who follow them and on and on.
Some said Instagram has introduced them to new
approaches or storytelling styles, while others search
more purposefully to find photographers in specific
locations or to track down images of certain subjects.
In describing their methods, many offered advice
for photographers eager for their work to get noticed
. . .