On Instagram, Prajit Ravindran often tagged the Utah Office of Tourism in nighttime pictures he took in the state’s parks.
Photo editor Sandra Salvas noticed, and has since featured his work in the office’s own posts and a video profile. To learn
how photo editors are using social media to find new talent—and who they’ve found lately—see page 24.
24 HOW PHOTO
30 SETTING FEES
FOR SOCIAL MEDIA
NEED TO KNOW
34 SOCIAL MEDIA
DON’T GET BURNED