didn’t have the rights to her images so I had to contact her, and she
said, “You know, I’d really like to shoot for you.” After looking at her
website, I assigned her the next time we had a guide.
PDN: Where else do you look for photographers?
YS: Instagram. Referrals from photographers and other magazines.
In Los Angeles, they have the Month of Photography. I seem to be
on their mailing list and a lot of the galleries seem to show emerging
photographers. Even if I can’t go, I’ll save their list. I look at Feature
Shoot, Nowness and other photo blogs. I’ll also pay attention to
their Instagram feeds. Feature Shoot and collect.give [the fine art
photography site that donates money from print sales to worthy
charities] have Instagram takeovers. I also use traditional means like
PDN: What’s the appeal of Instagram?
YS: Its immediacy. If I’m standing in line for something and I’m bored,
I’ll start looking at photos. I’ll do a screen grab of something I like, to
note the location or if I see a funny comment on the photo itself that
let’s me know it must be from a photographer.
I’ve told photographers: Putting your location on your Instagram
feed is key.
PDN: How do you not want photographers to contact you?
YS: I hate the phone. I like a creative mailer with your place of
residence on there. It can be a link to your blog: Just let me know
where I’ll find the work you think is most relevant to us.
PDN: You recently reviewed portfolios at the Telluride Photo Festival.
Why do you do portfolio reviews like this?
YS: I had never been before, and when they asked me to participate, I
thought, why not? The Telluride Photo Festival is about outdoor and
adventure photography. Occasionally we’ll need a surfing image, or a
photo of a remote hiking spot.
Portfolio reviews are key for me as much as for photographers.
There are people I’ve known about but never met who I get to see, and
I get to see their whole body of work.
Justin Bailie, for example. We worked with him when he was
Sacramento- and Tahoe-based and did adventure photography.
When he moved up to the Oregon coast I thought: good new
resource there. He grew up in the restaurant industry and he
loves to cook and forage, and I’d seen his
Instagram feeds on food. I assigned him
to shoot some restaurants for some books
we’re doing, and he did a lot of extra stuff
for us that was beautiful. When I saw him
previously, I saw he had also done work for
the Edible magazines. Now I know he’s not
just an outdoors photographer, he can do
interiors and food.
80 Willow Road
Menlo Park, CA 94025
ABOVE: The opening spread of “The Lost Coast,” a travel story about the untamed coastline of Humboldt County in northern California, photographed by Erin Kunkel.