VOLUME XXXIV ISSUE 12 DECEMBER 2014
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14 Picture Story: Inside an
All-Female Kurdish Military Unit
Photojournalist Erin Trieb turned a chance
offer for access into a photo essay on a unit
of Kurdish women fighting ISIS in Syria.
BY MATTHE W ISMAEL RUIZ
18 What’s Your Niche: Stephen
Crowley, Political Photojournalist
Crowley, known for his distinctive, behind-the-scenes political coverage for The New
York Times, explains how he works around
the limits imposed on the press and what
drives him to make nformative images.
BY DAVID WALKER
20 Career Launch: Jason Elias,
Jason Elias struggled to get a foothold
in the business, and finally succeeded by
defining his niche, learning how to promote
himself and trusting his instincts.
BY DAVID WALKER
32 Shooting on Spec to Land
Photographers Aaron Greene, Alex Farnum
and Chris Stanford explain how they
planned and executed spec shoots for
specific clients, and won jobs as a result.
BY DAVID WALKER
38 How Photographers Can Brand
Themselves for Social Media Work
Clients are seeking photographers with
strong creative voices to create content
for Instagram, Tumblr and Vine. As a result,
photographers and reps are altering their
marketing strategies to take advantage of
this growing market.
BY CONOR RISCH
44 The Big Ask
With a growing demand for photographers
to shoot image libraries, art buyers explain
the specific skills they’re looking for.
BY MINDY CHARSKI
THIS PAGE: A portrait of Jay Z taken in 2007 by Danny Clinch. Danny Clinch: Still
Moving, a look at the music photographer’s career, is reviewed in “Notable Photo
Books of 2014” on page 50.
50 Notable Photo Books of 2014
We celebrate another year of beautiful bookmaking, with reviews of titles
from Danny Clinch, Eugene Richards, An-My Lê, Paul Graham, Alex Webb and
Rebecca Norris Webb, and several others. BY PDN STAFF
74 Spotlight: Light on Sunset
Photography director Yvonne Stender explains how she assigns food, travel and
home photography for Sunset, the lifestyle magazine for the Western states.
INTERVIEW BY HOLLY STUART HUGHES
The winners’ gallery for The Taste contest begins on page 58.
SPEC SHOOTS THAT
HOW TO LAND
SOCIAL MEDIA WORK
WANTED PAGE 44
THE TASTE WINNERS’
GALLERY PAGE 58
BOOKS OF 2014
9 COOL APPS &
TOOLS FOR B&W
COVER IMAGE: A photo
taken on an assignment
for Adidas Originals by
Bryan Derballa, who
has shot social media
content for J.Crew
and other commercial
clients. Derballa’s rep,
Dara Siegel of I Heart
Reps, and other reps
and clients share their
tips and insights in
Can Brand Themselves
for Social Media Work,”