LETTER FROM THE PUBLISHER
@rfwppi | #WPPI2014
CONF: 2/26 - 3/5
EXPO: 3/2 - 3/4
MGM GRAND, LAS VEGAS
PDN_WPPI_Save the date_Half Horiz.indd 1 10/14/14 2: 17 PM
I ONCE HEARD the photographer Greg
Heisler say in an interview, “In order to get
what you want, you need to know what that
is.” The statement sounds so obvious, but
LEFT TO RIGH T: Jill Waterman, Lauren Wendle,
Alyssa Adams, Mirjam Evers, Najat Naba, and
Jodi Rosenblum at the Eddie Adams Workshop.
show your work and continue to improve. Our
next big trade show is Wedding & Portrait
Photographers International (WPPI), the
expo and conference held in Las Vegas
(conference Feb. 26–March 5; expo March
2–4). This year’s show will offer portfolio
reviews, new speakers, a keynote by Joe
McNally and more than 50 photo walks.
You’ll also find all your favorite photography
teachers and some great surprises.
Hope to see you there!
Vice President, Publisher, PHOTO+
how many of us don’t know what we want
in life? Without focus or understanding,
photographers can move from one assignment
to the next, maybe getting close to a client’s
vision, but perhaps further away from their
own. In this issue on advertising photography,
one of the features is about shooting tests and
jobs on spec to land advertising assignments.
Under the right conditions, it can be a
strategy to ultimately becoming the kind of
photographer you want to be.
As I write this, I am attending the Eddie
Adams Workshop, an incubator for emerging
photojournalists. I have been so inspired by
the talks I have heard here, including those
from James Nachtwey, Al Bello, Barbara
Davidson and Gillian Laub, to name just a few
of the speakers. What these photographers
have tried to pass on to those who will
follow in their path is the need to stay true
to your vision, work hard, get feedback and
give back—great advice no matter what you
shoot. Being at these kinds of events offers
the chance to be inspired, meet your heroes,