The consensus among market-research firms is
that 4K-television adoption is a matter of “when”
not “if”—and the “when” starts just about now.
The Consumer Electronics Association projects
that 4 million 4K TVs will be shipped this year in
the United States alone, up 208 percent from
2014. Worldwide, the trend looks similarly bullish.
Futuresource Consulting pegs the global market
for 4K TVs at 100 million in just three years,
representing more than a third of every TV sold.
As those screens find their way into homes,
the race is on to fill them with content that fully
takes advantage of all that resolution. It’s why
streaming services like Amazon and Netflix are
rapidly building up their library of 4K videos,
from original programs to feature films and
documentaries. You Tube and Vimeo have also
rolled out support for 4K video as well.
Whether your video is destined to be
viewed on desktop monitors or TVs, creating
a 4K “master” of your video is an investment
in the future of your work, viewable on the
highest-quality displays ever built for the
world’s living rooms.
TO GO [ 4K ]
DISPLAY RESOLUTIONS don’t change often,
but when they do, the change is momentous.
When the world switched from standard to high
definition, the revolution transformed both the
media and electronics industries.
A similar revolution is underway again, as
the world starts its trek from high definition to
4K, or “ultra-high definition.”
As with any change of this sort, early
adopters face a number of challenges before
taking the plunge, but those who do strike early
can be rewarded. Here are three reasons why
now is the best time to invest in 4K.
Shooting in 4K doesn’t just mean high-quality
video; it can enhance your still photography,
too. Isolating still images from HD video
produces images that are a measly 1920x1080
pixels in size, or about 2 megapixels—barely
enough for a decent print.
Many industries, such as wedding videography,
don’t necessarily need to produce a 4K
deliverable today. Even if your client only
requires an HD file, it can still make sense to
shoot in 4K. All those extra pixels give you ample
room to crop or reframe your video to improve
image stabilization or remove extraneous detail
without sacrificing resolution. You can pan across
your 4K video using post-production software
without rapidly running out of pixels.
Depending on how you’re shooting, a 4K
video file may also capture not just additional
pixels, but more color information as well.
Armed with this additional color information,
you can down-sample a 4K file to HD with
improved color detail.
ARE AWESOME 2
A 4K still frame, on the other hand, is a
chunkier file, either at 4096x2160 or 3840x2160
pixels in size, depending on your setting. That’s
equivalent to an 8-megapixel image, which is
ample resolution to print by.
This doesn’t just mean that stills from your
video production will be higher quality (though
they will be), it also means you can use 4K
video as a “burst mode on steroids” for moving
subjects to capture images that your camera
might otherwise miss. It’s not necessarily
applicable in every situation, of course, but it
opens up new creative possibilities that aren’t
available to you when shooting in high def.
IT MAKES YOUR
HD VIDEO BETTER 3