CON TEN TS
ON OUR COVER: A portrait
of actor, director and writer
Steve Martin photographed by
Pamela Littky. One of Litty’s
portraits of Martin appears in
her “Happy Hour” promotion.
THIS PAGE: A photo of
Samuel Eto’o that appears
in Carlos Serrao’s latest
newsprint promotional mailer.
For more information on these
and other promotions, see our
story on page 30.
© Carlos serrao
The authors of a new guide to bird photography
describe their niche; stock agencies take a get-tough
approach against the use of images without permission
but infringers are fighting what they consider
unreasonable demands; a video tour of poverty in
Memphis made by Alan Spearman of The Commercial
Appeal with guidance from a summer intern.
B Y DAVID WALKER
40 MAXIMIZING YOUR EXPOSURE
WITH BETTER WEB DESIGN
How to ensure your portfolio site serves the way you
and your clients work now—by displaying your work
well on mobile devices, incorporating your social media
efforts and boosting your search engine ranking.
BY HENRY ANDERSON
64 Spotlight: Cover Craft
Paul Buckley, executive creative director for Penguin
Books USA, on the role photography plays in book
jacket design and how changes in the book business
affect what makes a good book cover.
INTERVIEW B Y HOLLY STUART HUGHES
marketing your photography
10 STAND-OUT PHOTO PROMOS
PDN looks at a variety of promotions—expensive and
inexpensive, online and printed—to find out how they
were made and why they caught the attention of art
directors and photo editors.
BY PDN EDITORS
44 HOW PHOTOGRAPHERS’ AUDIENCES
LAND THEM WORK
The popularity of a photographer’s blog or Instagram
feed can be an asset to a client promoting a campaign.
We talk to three photographers whose online
popularity has led to commissions.
BY MEGHAN AHEARN, CONOR RISCH, DAVID WALKER
68 Client Meeting: Beyond the
Why Baldwin&, an award-winning, three-year-old
indie agency with a creative director who is also a
photographer, should be on photographers’ radars
as it continues to grow.
BY EDGAR ALLEN BEEM
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the winners’ gallery for PDN’s ultimate music
moment begins on page 51.