By Dana Rouse
Eco-friendly photographers have found a well-suited niche shooting for green weddings, a trend
that is growing alongside the general movement, as
environmental concerns become ever more apparent.
Here, three green wedding photographers in three
different locations talk about how to run a green
photography business. While some locales are more
difficult than others, operating with an awareness of the
environment comes easily to these three. They all find
comfort integrating their personal lifestyle with their
business practices, which allows them to pursue their
passion for photography while staying true to themselves
and doing their share to protect our vital resources.
Sweet Earth Photographics
Vancouver, BC, Canada
Photographer Shona Dion likes to find clients who “share the same ideals” as she
does. Of this wedding held at the Xenia Retreat Centre on Bowen Island in British
Columbia she says, “the sense of celebration and belonging was so strong.”
It is from her father that Shona Dion developed
her delight in finding things that are old and giving them new life. “It was his influence,” she says,
“his seeing the beauty in what came before, that
started me on my green path.” An extension of
who she is, Dion began her photography business, Sweet Earth Photographics, with these ideals already in place.
Based in Vancouver, Dion also runs an eco-friendly wedding fair, where she meets other like-minded people and gets to know the small but
ardent community of the green wedding market.
“It is hard to find venues that have a commitment to the environment,” she says, “
although this is slowly changing.” She finds the people she deals with share her commitment to sustainability and take great pride in what is offered.
© SHonA DIon
In all her business decisions, Dion researches the green options first, which gives her
peace of mind. “With photography itself, it is not easy to find green options,” she says,
“but running a sustainable business provides more options.” Her business materials are
printed on recycled paper, and her office has a full recycling/composting system in place,
including ink and equipment. “I belong to a network of photographers who trade and sell
equipment and materials with one another,” she says. “Before making any new purchases
we can check to see what others have available—our own recycling/re-using program.”
Dion notes that in marketing herself, she is a key ingredient in how she runs her
business. All her marketing materials are 100 percent recycled content. She avidly
supports local businesses and artisans by buying locally-produced products. “I’m al-
ways working toward finding new ways to operate my business in the most sustainable
way,” she says.
PDN focus oN weDDiNgs 2013 |