Land tHem work
For clients, part of the appeal of hiring certain
photographers today is that those photographers have
large online followings for the images they produce. The
popularity of a photographer’s blog or instagram feed
can be an asset to a client that helps them promote a
shoot, campaign or event. yet photographers also have
to be wary of how their audiences will react to overt
promotions, or to content that seems out of place on
their blogs or social-media channels.
Yvan Rodic travels the globe photographing street
street FasHion BLogger:
fashion for his FaceHunter blog and website. All images
shown are from his 2010 book, FaceHunter (Prestel).
By DaviD Walker
Yvan Rodic, aka FaceHunter, began one of the
first street fashion photo blogs in 2006, when he
started posting images of fashionable women he
encountered at clubs, parties and on the streets of
Paris. At the time, he was working as a copywriter
for Saatchi & Saatchi.
Now, “face hunting” is a full-time job for Rodic.
He travels from one city to the next in search of
“eye candy for the style hungry,” as he says on
his FaceHunter blog. The blog and his website
( www.yvanrodic.com) total about 500,000
page views per month. He has nearly 100,000
Instagram followers, 66,000 Twitter followers
and 54,000 Facebook fans. Meanwhile, Thames
& Hudson is about to release Rodic’s second book,
called A Year in the Life of FaceHunter, featuring
his street fashion photography and travel musings from 31 cities. (Thames & Hudson published
his first book, FaceHunter, which was republished
in the U.S. by Prestel.)
For Rodic, his following is its own marketing:
Fashion and beauty clients including Esprit, Giorgio
Armani, and Toni&Guy (an international chain of
UK-based salons) have hired him to bring his street
photography style to their Web campaigns. They’re
also hiring him to promote the brands to his many
“My name has been out there for seven years, so I
have offers [for assignments] coming up quite regularly,” he says.
Recently, he’s been thinking about signing with a
rep in New York City, not so much because he needs
marketing help—although he’s anticipating more
job offers from which he can pick and choose the
most appealing ones—but for the logistical support.