10TooLs To HeLP HoTograPHers
MaNage THeir sociaL-MeDia PreseNce
By Larry Dobrow
Hysteria about the ubiquity and importance of social media notwithstanding, it remains as possible to have a successful career in pho- tography without delving into Twitter and Facebook as it was back in, say, 1964. But why
put yourself at a competitive disadvantage? For both casual
and enthusiastic users of social media, a host of useful tools
have sprung up to help you manage your online presence.
Here’s a look at our ten favorite apps for photographers seeking
to get the most out of social media to help grow their business.
WHAt iS it?
Reduced to its most basic essence, HootSuite is a tool that
helps photographers organize and keep track of their various
social networks. As such, it can be configured in a way that
photo-rich Tumblr and Flickr feeds each get their own separate space within the HootSuite dashboard. But HootSuite
can also accommodate photographers who need more in the
way of tools; not merely for social-media coordination, but
also for scheduling and geo-targeting. While the Pro version
of HootSuite adds a wealth of analytics and measurement
tools, the Free version offers more than enough in the way
of social-media profile management for most photographers.
WHY uSe it?
Because others can’t be counted on to manage their social-media presence as efficiently as you do. Some of the photog-raphy-world folks you follow might use LinkedIn exclusively;
others might spread themselves across myriad social networks. HootSuite’s dashboard comes equipped with the
best organizational tools, allowing the user to customize his
or her screen based on social-media platforms. For more sophisticated users and photography businesses/organizations,
HootSuite facilitates the coordination of larger scale marketing campaigns across a range of networks; users don’t have
to make individual tweaks for each distinct network. Add in
a host of measurement tools, and HootSuite is as close to a
one-size-fits-all management system as anything in the realm
of social media.