They both have one thing in common.
Peter Jackson’s “The Hobbit” and Inez and Vinoodh’s
award winning Lady Gaga cover for Harper’s Bazaar were both
shot on the same camera.
RED® makes the ;rst and only true “DSMC®” Digital Stills and Motion
Camera. That means you can shoot a feature or a fashion editorial,
then simply extract the perfect full resolution still from the footage.
RED EPIC® shoots full resolution 5K at 120 fps in REDCODE® RAW,
so whether you are on location, at a catwalk show or in a sports
stadium, you’ll never miss the moment.
RED DSMC is modular – there is a central “brain” and the lens
mounts adapt to use Nikon, Canon, PL, Panavision and Leica-M
lenses. Even brains with the sensor are interchangeable, so you can
fully customize for each shoot and always have the perfect camera
in the palm of your hand.
Modularity is also how RED cameras make obsolescence obsolete,
because as technology changes, you only need to replace the
individual component, not the entire camera.
Now you’re ready to be a cinemaphotographer. Shoot a feature and
the poster for it at the same time – all without changing cameras.