CRaIg CuTLER JuST KEEPS SHOOTINg
“Bozo the Clown: Oversized Clown Shoe, 1960-1984” from the “Shoe Portraits” series. Cutler has recevied requests to exhibit the work, which was posted during week 36 of CC52.
sketches to life. For many of the motion projects he worked with crews from New York
City’s Industrial Color. Cutler paraphrases David Ogilvy’s advice, saying you should
“collaborate, and surround yourself, with people who are better than you.”
“I like to conceptualize, I like to direct,” Cutler explains. “I’m not behind the Red cam-
era changing the F-stop. I let the people I work with do the things they’re good at, so
I can focus on the ideas and concepts. This way you get the most out of the project.”
The pieces with the most obvious collaboration are the videos. Cutler says, “I re-
ally enjoy the challenge of taking something that’s not so interesting, like an inani-
mate object, and creating a story out of it. That’s tricky, and that’s what I try to focus
Cutler and his team shot videos of burning marshmallows sliding down a stick
(week four), a melting Popsicle (week seven), strings of holiday lights (week 37),
and dot stickers, paint rollers and colored tape (week 48). He also thought of new
ways to make videos about commonly filmed subjects, such as a boxer jumping rope
(week 20) and a skateboarder riding through the city streets (week 40).