tHe Wedding and events issue
Hits three wedding photographers discuss how they were able to land commercial assignments.
Just as the best wedding photography blurs the line between wedding, fash- ion and lifestyle genres, so too are photos from weddings and engagement sessions catching the attention of commercial clients who want fresh, fash- ion-forward imagery. Having experience shooting editorial and commercial assignments can also be a selling point when trying to get hired by a bride.
The wedding photographers PDN interviewed report that some snobbery towards their specialty still exists among advertising and editorial clients. But with
ingenious marketing and careful promotion, these photographers have managed to
juggle successful careers shooting editorial, commercial and wedding assignments
without compromising their styles or vision.
Los Angeles-based wedding and commercial photographer Braedon Flynn compart-
mentalized his work when he started his business, using two different Web sites
to promote himself. He now openly promotes commercial work to his wedding cli-
ents, but remains cautious about promoting in the other direction. His commercial
Web site is full of images he shot for wedding clients, but only those that pass for
hip, editorial, lifestyle images. Most clients are unaware
that they originated as wedding photos.