ON OUR COVER: Blitz the Ambassador, photographed for The FADER by Mark Hartman, one of this year’s 30 new and emerging photographers. Hartman and the other PDN’s 30 photographers share their stories of how they launched their careers, starting on page 20. BELOW: This portrait of the late designer Alexander McQueen by Inez van Lamsweerde and Vinoodh Matadin is published in Pretty Much Everything, the photographers’ new retrospective book. They look back on their career, from their early struggles to the present, in “The Best of Both,” page 58.

8 PDNews
The VP of photo publicity for Fox
Broadcasting Company on how she hires
freelance photographers; for photographer
Inge Kathleen Hooker, her story on a
refugee family raised questions about her
responsibility to her subjects; TV crime scene
photographer Michael Kubeisy explains how
he simulates those gory forensic photos.
BY DAVID WALKER

THE PDN’S 30 ISSUE

20 PDN’S 30 GALLERY Profiles on this year’s selection of 30 new and emerging photographers to watch.

feature

58 The Best of Both
Since the beginning of their careers, Inez
van Lamsweerde and Vinoodh Matadin have
produced work that challenges and intrigues
fashion and fine-art audiences, but their
partnership has been just as important to
their success as their creative output.
BY CONOR RISCH

create

64 Spotlight: Engaging
Consumers Through Digital
Communication
Kristina Slade, creative director at AKQA in
San Francisco, on communicating across
multiple channels and the role visual
storytelling plays in digital advertising.
INTERVIEW BY HOLLY STUART HUGHES

68 Client Meeting:
Up In the Air
Hemispheres in-flight magazine relies on
bold, beautiful photography created all over
the world to catch the eyes of affluent, travel-
oriented readers.
BY CONOR RISCH

the winners’ gallery for One Life
international photography
competition begins on page 74.

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