ON OUR COVER: Blitz the Ambassador, photographed for The FADER by Mark Hartman, one of this year’s 30
new and emerging photographers. Hartman and the other PDN’s 30 photographers share their stories of
how they launched their careers, starting on page 20.
BELOW: This portrait of the late designer Alexander McQueen by Inez van Lamsweerde and Vinoodh
Matadin is published in Pretty Much Everything, the photographers’ new retrospective book. They look back
on their career, from their early struggles to the present, in “The Best of Both,” page 58.
The VP of photo publicity for Fox
Broadcasting Company on how she hires
freelance photographers; for photographer
Inge Kathleen Hooker, her story on a
refugee family raised questions about her
responsibility to her subjects; TV crime scene
photographer Michael Kubeisy explains how
he simulates those gory forensic photos.
BY DAVID WALKER
THE PDN’S 30 ISSUE
20 PDN’S 30 GALLERY
Profiles on this year’s selection of 30 new and
emerging photographers to watch.
58 The Best of Both
Since the beginning of their careers, Inez
van Lamsweerde and Vinoodh Matadin have
produced work that challenges and intrigues
fashion and fine-art audiences, but their
partnership has been just as important to
their success as their creative output.
BY CONOR RISCH
64 Spotlight: Engaging
Consumers Through Digital
Kristina Slade, creative director at AKQA in
San Francisco, on communicating across
multiple channels and the role visual
storytelling plays in digital advertising.
INTERVIEW BY HOLLY STUART HUGHES
68 Client Meeting:
Up In the Air
Hemispheres in-flight magazine relies on
bold, beautiful photography created all over
the world to catch the eyes of affluent, travel-
BY CONOR RISCH
© Inez van Lams weerde and v Inoodh matad In
the winners’ gallery for One Life
competition begins on page 74.
PDN, PHOTO DISTRIC T NEWS (USPS): 549-030 (ISSN): 1045-8158 IS PUBLISHED MONTHLY FOR $65 PER YEAR BY NIELSEN BUSINESS MEDIA, 770 BROADWAY, 8 TH FL., NE W YORK, NY 10003. ©
2012 NIELSEN BUSINESS MEDIA. PERIODICALS POSTAGE PAID AT NE W YORK, NY, AND ADDITIONAL MAILING OFFICES. POSTMASTER: PLEASE SEND ADDRESS CHANGES TO PDN, PHOTO DISTRIC T
NEWS, P.O. BOX 3601, NORTHBROOK, IL 60065-3595. CANADIAN PUBLICATION MAIL AGREEMENT NO: 40031729 RE TURN UNDELIVERABLE CANADIAN ADDRESSES TO DHL GLOBAL MAIL, 7496
BATH RD #2, MISSISSAUGA, ON L4 T 1L2.