ART AND CRAFT
raised the price to $475.
There are other options for fundraising as well. By pre-selling books and
limited edition packages on Kickstarter,
photographer Ken Rosenthal successfully raised over $14,000 to publish
his first book, Photographs 2001-2009.
Quinton Gordon, a Canadian photographer who just completed his first
handmade book, Mile Zero: A Place
Uncertain, also funded his project
through pre-release sales. “In the first
week I sold 60 percent of the edition,
which gave me the funds to produce
the entire edition,” Gordon says.
© LAUREN HENKIN
Washington photographer Victoria
Bjorklund published her book, Blue
Midnight, in an edition of six. If you
don’t have a large amount of money, or
access to grants or corporate sponsorship, you can still publish with minimal
costs by binding yourself, keeping the
book and edition size small, and even
structuring the sales of the book in tiers so that collectors who buy the book with an
original print pay for the rest of the edition to be produced. In fact, one of the best
aspects of publishing handmade books is that you can publish in an edition of one.
In an effort to expand the typically small edition size of a handmade book, Jace
show the book, and a list of businesses
donating services and supplies.
Next, I made a list of all the materials used in the book. I planned to buy
them locally from Pro Photo Supply,
so I took a dummy in, showed it to as
many employees as I could and left it
with a salesman. A week later the store
manager called to offer me a discount
on ink and ask if he could show it to the
vice president of sales for Moab paper.
Another week passed and I was invited
to meet the Moab rep. After showing him how I was using their paper,
he suggested I show the book to their
head of marketing. After that meeting,
Moab jumped on board, providing a
discount on paper.
With the grant and discounts from
Pro Photo Supply and Moab, the book
would only cost me about $1,000.
That’s credit card territory. By writing
about Displaced on my blog, sending
out e-mails with production updates, creating a dedicated Web site for the project,
and gathering reviews (one from a recent exhibition of the work and one from the
director of a book arts institution) and blog coverage, I pre-sold eight copies for $350
each, making the project profitable before completion. Once I had sold the first 15, I
Lauren Henkin’s Displaced, which was produced in an edition of 60.
Resources for DIY Photo Book Publishers
Henkin collaborated with a letterpress printer and binder on her book.
The Guild of Bookworkers Web site
has a list of recommended suppliers
Hiromi Paper www.hiromipaper.com
Lúz Gallery www.luzgallery.com
Printed Matter, Inc. www.printedmatter.org
Vamp & Tramp Booksellers, LLC
The “Find Members” section of the Antiquarian
Booksellers’ Association of America lists
Parenthesis by the Fine Press Book Association
The Independent Photobook blog
SCHOOLS THAT TEACH
Oregon College of Art and Craft
Corcoran College of Art + Design
North Bennet Street School www.nbss.edu
The University of Alabama www.ua.edu
Columbia College Chicago www.colum.edu