CREATE
CLIENT MEETING
MORE
Of EvERythiNg
Photographers with strong personalities and great ideas help MORE
magazine reach its stylish and sophisticated female readership.
By Conor risch
MORE is a general interest magazine for “women who live in a
constant state of possibility,” its mission statement asserts. MORE also
happens to be a great client for photographers who like to work in a similar state of possibility.
“when photographers work with us we give them enough real estate
and freedom to create something for themselves, not just the magazine,”
says MORE’s photo director, natasha lunn, who joined the magazine a
year and a half ago after stints at T: The New York Times Style Magazine,
The New Yorker and magnum Photos.
MORE’s readership tops 1. 3 million women, the majority of them over
the age of 35, and its stories and features cover everything from fashion,
beauty and style to health, wellness, family and careers. “attitude” is one
of the departments regularly listed in the magazine’s table of contents, and their “second acts” stories—featuring women who’ve reinvented themselves with new careers, interests or perspectives—
give center stage to aspiration and empowerment.
a MORE cover, which features a celebrity subject, is energetic, friendly and approachable, lunn says. “it
has to be aspirational and engaging,” she explains. “the reader has to want to be that person.” the cover
photographs also have to reflect the depth and intimacy the magazine strives for in its celebrity profiles.
“my life began at 30 and took off at 40” read a quote on the november 2011 cover featuring actor
mariska hargitay, shot by matt Jones. the Patric shaw-photographed cover of the may 2011 issue fea-
turing ashley Judd read: “how the star saved her own life.”
Peggy sirota often shoots covers for MORE. “when Peggy shoots for the magazine you feel like the
subject had a great time, and you want to spend time with that person…they are energetic, upbeat,
but still incredibly elevated. she is always able to get something uniquely personal.”
MORE also works with celebrities rather than models on their fashion pages, which offer emerging
Right: A photograph of
Naomi Watts by Peggy
Sirota for the October 2011
issue. Below, left to right:
covers by Peggy Sirota
featuring Naomi Watts
(October 2011), and Kate
Walsh (April 2011); Bridget
Moynahan photographed
by Sofia Sanchez and Mauro
Mongiello (March 2011).
© more/photo by peggy Sirota
© more/photo by peggy Sirota
© more/photo by Sofia Sanchez and Mauro Mongiello
