PDN - January 2012

TECH

THE AWARD WINNING

TM

6 GREAT WEB SERVICES

FOR PROMOTING YOUR WORK

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Microblogging service Tumblr may seem like a lark but more and more photographers are taking it seriously as a way to get their images and brand out there. In last fall’s PDN article “Why Photographers (Heart) Tumblr,” we explored what makes this free photoblogging platform so appealing. One of Tumblr’s main attractions is how easy it is to post images, video, audio, text and other mixed media on your “tumblelog.” It’s also easy to repost photos, videos and text from other Tumblr sites onto your own. Right about now, you might be asking: “So what?” And that’s a very good question. While on its surface Tumblr may not sound very different from the thousands of other blogging services out there, its roots are tailor made for photographers. First of all, Tumblr is a highly visual platform. Secondly, it’s extremely customizable, social and simple to use. With an audience of more than 25. 5 million other Tumblr users, there are eyeballs aplenty. Plus, it’s a lot of fun and the immediacy and informality of Tumblr lets photographers share unusual, off-the-cuff or personal work that might not normally see the light of day. Take a tumble and you’ll likely come back for more.

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MORE THAN DIGITAL FILTERS.

TOOLS FOR YOUR IMAGINATION.

ANIMOTO PRO If you thought the photo slide show had gone the way of the dodo bird in 2012, you probably aren’t familiar with Animoto. A far cry from those traditional slide shows your uncle used to bore you with about his trip to Florida, Animoto’s Web-based service combines images, video clips and music with synchronized post-production effects for a slick multimedia package that resembles a television ad or a short movie. The best part for the time-starved photographer is how easy it

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is to create and package a clip into a professional presentation. Animoto recently overhauled the creation process to ramp up the speed of building a slide show, letting you make a winning presentation in as few as five clicks. You can now display up to 300 thumbnail photos at a time so it’s easier to create longer videos. Full-size image previews make it simpler to edit your clips and you can preview text from within the thumbnails. With an Animoto Pro account, which costs $39 a month or $249 for the year, you can create an unlimited number of high-definition clips using a variety of exclusive themes and choosing from more than 1,000 licensed songs. Animoto’s secret weapon is its ability to automatically sync the slide show to the tempo of the song, intelligently fading in images, text and short movie clips based around a patent-pend-ing “Cinematic Artificial Intelligence” algorithm.