PDN - December 2011

ADO89_ARC_Ad_Equip-Icons-Brands_PDN_8x10.875_2011-09-06_Final.pdf 9/6/11 6:27:07 PM

video guide 2011

•RENT

Steve Kalalian. In business for
20 years, Industrial Color offers
full-service, end-to-end motion
capacity, including cameras,
equipment, crew, studios,
CGI, post-production and
archiving. Capable of large-scale
productions, the talented motion
crew and creative editing team
here are innovative and technically
advanced, using the latest
digital production software and
streamlining workflows for clients.
“We continue to make it easy for
the photo industry to transition
to producing exceptional video
projects,” Kalalian says. “The
opportunities for photographers
are endless as digital advertising
continues to explode.” Industrial
Color’s high-level support,
consulting and planning help
ensure exceptional video capture
and finished spots and films. As
one client put it: “The Industrial
Color motion team was incredible
and went above and beyond to
help us create amazing work.”
advertising
Industrial Color continued from page 83

K5600 LIGHTING
Rental Across North America
(818) 762-5756
Fax: (818) 762-6629
www.k5600.com

PROFESSIONAL PHOTO & VIDEO EQUIPMENT RENTAL CAMERAS L ARRI ALEXA / RED EPIC SONY F3 / SONY FS100 / SONY EX3 & EX1R / PANASONIC AF100 / PANASONIC HVX200 / CANON and NIKON HDSLR’s HASSELBLAD and PHASE ONE DIGITAL BACKS LENSES L ARRI ULTRA PRIMES / ARRI–FUJINON ALURAS / ANGENIEUX OPTIMOS CARL ZEISS CP. 2, ZE & ZF / COOKE S4 & PANCHRO PRIMES / CANON / NIKON CAMERA ACCESSORIES L TV LOGIC, MARSHALL, SMALL HD, PANASONIC and SONY BROADCAST MONITORS / RONFORD–BAKER, O’CONNOR, SACHTLER, GITZO and MANFROTTO TRIPODS & HEADS / ARRI, REDROCK MICRO, O’CONNOR and GENUS RIGS, MATTEBOXES & FOLLOW FOCUS LIGHTING L PROFOTO, BRONCOLOR, DYNALIGHT, LUMEDYNE and QUANTUM STROBES / KINO FLO / ARRI TUNGSTEN & HMI KOBOLD / JOKER / LITEPANELS / DEDOLIGHT / LOWELL COMPUTERS L MAC TOWERS & LAPTOPS / EIZO and APPLE MONITORS

| 42 W 18 ST 6FL NYC 10011 | T 212-627-8487 | ADORAMARENTAL.COM

Motion requires continuous light,
and digital loves daylight. The
200, 400 and 800w Jokers deliver
flicker-free daylight to capture
both still and video without the
burden of lighting twice. Jokers
look and perform just like flash
heads. Add the Crossover
Adapter and they can fit into
reflectors already used for years,
allowing for an easy branch-out to
cinema-style lighting with K5600’s
exceptional Beamers, Soft Tubes
and other innovative light shapers.
Brand-new product The Big Eye
is the first and only 24” Fresnel
movie light designed to fold small
and set up quickly. Put a Joker
inside and move the light in closer
than ever before to the subject.
Light a portrait or a room. The
higher sensitivity of DSLRs allow
for shooting stills comfortably
at 1/500th and f: 5. 6. Still and
motion—simultaneously—on the
same set.