PDN - December 2011

LETTERS FROM:

Lauren Wendle, Vice President, Publisher, The Nielsen Photo Group

Jeff McQuilkin, Group Show Director, PDN PhotoPlus Expo, Outdoor Photo Expo

I mentioned in one of my earlier letters that one of the great perks of my role at the Nielsen Photo Group has been meeting talented photographers from all over the world. This month, I’d like to remind you of the benefits the Nielsen Photo Group gives back to photographers. When you become a member of the Nielsen Photo Group, you become a member of one of the most elite photo communities in the world—one backed with industry experience that includes award-winning editors reporting from our publications PDN and Rangefinder, insight gained from our production of top-notch photography competitions, seminars and workshop programs. We also draw from our experience with trade shows that exhibit the newest photo equipment. PDN, PhotoServe, WPPI, Rangefinder, PhotoPlus Expo and The Outdoor Photo Expo all present an array of services on multiple platforms—print, online, digital, mobile and face-to-face to help the professional photographer in any situation. You can take advantage of our expertise with any one of our Nielsen Photo Group memberships. Enjoy benefits with our Basic, Elite or Premium membership packages, which are designed to fit any budget. All memberships include PDN and Rangefinder magazine subscriptions, industry discounts and lower entry fees for our WPPI, Rangefinder and PDN contests, opportunities to display and have work promoted editorially on our online portfolio site PhotoServe.com and special admission rates to our 2012 trade shows (see the opposite page for details). Join us as we continue to forge ahead on new projects, technologies, partnerships and learning experiences for the professional photography community. The best benefit of all is that the Nielsen Photo Group is here to support your efforts and talent. Our mission is to help you succeed. As always, feel free to call, write or e-mail me with your comments.

Lauren Wendle VP/The Nielsen Photo Group lwendle@pdnonline.com 646-654-5811

Did you get a chance to swing by PhotoPlus? Over 20,000 of you did! I’d love to hear what you liked and what you didn’t like about the 2011 expo. I don’t need to tell you how quickly the photography industry is changing and evolving. We’re doing our best to keep pace and hopefully even stay at least one step ahead, so your feedback is important. My email is below-feel free to drop me a line.

My guess is that most of you did attend and that you saw more than a few new products, services, accessories and gadgets that you thought were pretty cool. Hopefully you picked up a tip or two, ran into an old friend or even made some new acquaintances. But there is another great reason to attend that we don’t talk about nearly enough. At PhotoPlus we are proud to partner with ten different photography-related nonprofit organizations, including Rehabilitation Through Photography, Now I Lay Me Down To Sleep, Photo Philanthropy, Professional Women Photographers, and many others. If you missed them, or missed the show, you can find out more about these great causes by visiting the list of exhibitors at www.photoplusexpo.com. The holidays are just around the corner—the season of giving back—so I can’t think of a better time to take a minute to learn more about how some people are using the power of photography to help those in need. I know they’d be grateful for your time. And all of us at the Nielsen Photo Group are grateful for your continued support of our magazines, trade shows and digital properties. We are dedicated to supporting the photography industry this season and for many years to come.